Project Overview:
Roman's Tint & Detail stands as the premier XPEL Certified Installer in San Luis Obispo County, offering specialized services in Paint Protection Film, Ceramic Coating, Window Tinting, and Auto Detailing. This project focused on transforming their digital marketing approach to establish a stronger market presence and create a sustainable lead generation system in a competitive automotive care market.
Objective:
To significantly increase high-quality lead generation for Roman's Tint & Detail while maintaining cost efficiency, ultimately driving revenue growth and establishing the business as the go-to automotive appearance specialist in San Luis Obispo County.
Challenges:
• Operating in a relatively low-volume market with limited digital visibility
• Converting online interest into actionable leads despite strong service quality
• Standing out in a competitive automotive care landscape
• Capturing attention of a specific demographic interested in premium automotive appearance services
• Creating compelling messaging that communicated the value of high-end automotive treatments
Design Process:
Strategic Audience Targeting:
• Developed detailed audience personas based on demographic and behavioral data
• Implemented precise geo-targeting to focus on San Luis Obispo County and surrounding areas
• Utilized interest-based targeting to reach automotive enthusiasts and luxury vehicle owners
Creative Content Development:
• Produced high-quality visual assets showcasing before-and-after transformations
• Crafted compelling ad copy highlighting the unique benefits and premium quality of Roman's services
• Designed custom landing pages optimized for conversion with clear calls-to-action
Multi-Channel Campaign Execution:
• Launched strategically timed campaigns across Facebook and Instagram
• Implemented A/B testing to optimize ad performance and messaging
• Utilized carousel and video formats to showcase service quality and results
Lead Nurturing System:
• Developed automated email and SMS follow-up sequences
• Created personalized communication touchpoints based on customer interests
• Implemented lead scoring to prioritize high-potential clients
Performance Optimization:
• Established comprehensive tracking and analytics framework
• Conducted weekly performance reviews to refine targeting and messaging
• Optimized budget allocation based on conversion data and ROI analysis
Outcome:
The comprehensive strategy transformed Roman's Tint & Detail's digital presence and lead generation capabilities:
• Reduced Average Cost Per Lead: Achieved an impressive $20 average cost per lead (down from industry average of $45-60)
• Dramatic Lead Growth: Realized a 430% increase in monthly qualified leads
• Immediate Impact: Generated 79 new high-quality leads in the first month of campaign launch
• Enhanced Conversion Rate: Improved lead-to-customer conversion by 35%
• Expanded Market Share: Established Roman's as the dominant player in the local automotive appearance market
Key Achievements:
Key Achievements
• Cost-Efficient Acquisition: Maintained consistently low cost-per-lead despite increasing competition
• Sustainable Growth Model: Created a predictable, scalable lead generation system
• Brand Elevation: Positioned Roman's Tint & Detail as the premium service provider in the region
• Digital Asset Development: Built a library of high-performing creative assets for ongoing marketing use
• Customer Loyalty Program: Implemented successful referral system generating 22% of new leads
• Revenue Impact: Contributed to a 40% increase in overall business revenue
• Expanded Service Adoption: Increased multi-service bookings by 28% through strategic upselling
