About
A specialist team built around one problem.
Dancing Chicken is a lead generation and funnel engineering agency for multimillion-dollar businesses. We build and operate the acquisition systems behind paid media, today across Meta, tomorrow across more channels, for companies where the cost of acquisition is justified by the lifetime value of a closed customer.
Mason Boroff, founder.
Mason Boroff
Dancing Chicken was founded because the traditional agency model was structured to fail the businesses paying the most for it. Spend ran into pages that did not convert, leads sat for hours before anyone responded, sales teams walked into calls without proof, and the ad account took the blame.
The work that actually moves the number sits upstream of the ad account. We rebuilt the offer around that. Diagnose the chain. Engineer it. Launch it. Then operate it on a weekly cadence with a senior strategist on every account.
The output is booked revenue, attributed end-to-end. Not clicks, not impressions, not metrics that look good in a deck.
Four disciplines. One integrated system.
Strategy
Funnel architecture, offer positioning, and conversion logic. Every engagement is designed from the outcome backward.
Creative
Ad creative, landing page copy, and video sales letter scripting built around the specific objections of your buyer.
Media Operation
Day-to-day operation of the paid media: audience strategy, budget allocation, creative rotation, and scaling decisions made against revenue, not platform metrics.
Attribution
End-to-end measurement from first ad impression to closed revenue, surfaced in a single weekly view so capital allocation decisions are made on signal, not on guesswork.
Four principles that guide every engagement.
System before spend.
We do not push paid spend into a system not yet engineered to convert it. The acquisition system is built first. Then the program is operated.
Diagnosis before prescription.
Every engagement starts with a free audit. We give away the diagnosis, then sell the implementation.
Senior-led execution.
The strategist who designs your funnel is the same one managing your campaigns. Nothing gets handed to a junior.
Revenue, not clicks.
We track end-to-end and report on revenue and booked sales conversations, not platform metrics that look good in a deck.
What we will and will not promise.
We promise
We will build, launch, and run the complete system that turns someone who clicks your ad into a paying customer — with real tracking and a senior strategist on every account.
We do not promise
We do not guarantee a specific revenue number. Anyone who guarantees that is selling you fiction. Sales outcomes depend on your offer, your team, and your follow-through. We control the system. You close the deals.
Book a 20-Minute Funnel Audit
See where your paid media funnel is leaking revenue — from offer and landing page to follow-up, sales process, and tracking.