Industries
We focus on industries where the unit economics of paid acquisition actually work: meaningful margin per sale, defensible proof, and a sales motion capable of converting qualified demand. Most of our clients sit between $5M and $100M in annual revenue.
Service-based businesses selling to other businesses. Longer sales cycles, decision-maker buyers, and premium pricing. Funnels built around authority, case studies, and structured sales calls with qualified prospects.
Typical build · Diagnostic offer + decision-maker targeting
High-intent traffic, fast follow-up, clean qualification. Funnels designed to filter for serious applicants and protect your team's time.
Typical build · Booked-call funnel with automated sub-five-minute response
Sensitive sales conversations, long consideration windows. Funnels built around education, proof, and pre-framing before the call.
Typical build · Diagnostic lead magnet + nurture sequence
Local intent, lifetime value, repeat treatments. Funnels built for booked consults and patient lifecycle, not just one-off appointments.
Typical build · Booked-consult funnel + retention loop
Belief-shift required before purchase. Funnels built on positioning, mechanism, proof, and structured sales calls.
Typical build · Authority webinar + application call
Quote-based sales, project-value pricing, geographic targeting. Funnels built for serious quote requests and a clean intake process.
Typical build · Quote-request funnel with sub-five-minute lead response
Decision-maker buyers, longer cycles, premium pricing. Funnels built on diagnostic offers, case studies, and sales calls with buyers who are ready.
Typical build · Diagnostic audit + LinkedIn-aligned ad creative
Detailing, ceramic coating, performance work. Funnels built for booked appointments at the right price point, not the cheapest job.
Typical build · Booked-appointment funnel + qualification form
High-value transactions, relationship-driven sales, rate-sensitive buyers. Funnels built to generate serious buyer and seller consultations, not just contact forms.
Typical build · Consultation funnel + pre-qualification sequence
Remodeling, custom builds, high-end landscaping. Buyers who prioritize quality over price. Funnels built to attract project-ready homeowners and filter out low-intent inquiries.
Typical build · Project estimate funnel + portfolio-led creative
Trust-first buying decisions, referral-heavy markets, premium retainers. Funnels built to position expertise and book qualified consultations without commoditizing the offer.
Typical build · Case evaluation funnel + authority content sequence
High-net-worth prospects, complex compliance requirements, long trust cycles. Funnels built around credentialing, social proof, and structured discovery calls.
Typical build · Discovery call funnel + compliance-aware nurture
High-consideration procedures, emotional buying decisions, premium price points. Funnels built to generate consultation requests from buyers who are already sold on the outcome.
Typical build · Consultation request funnel + before/after creative
Outcome-driven buyers, skeptical markets, high refund risk. Funnels built on mechanism, proof, and a clear transformation promise that separates serious students from browsers.
Typical build · Webinar or VSL funnel + objection-handling sequence
Paid media is not the answer for every business. If your situation looks like the list below, a Dancing Chicken engagement is not the move.
See where your paid media funnel is leaking revenue — from offer and landing page to follow-up, sales process, and tracking.
