Baja Construction
Zero Meta Presence to $100K in Pipeline. 14 Days.
“Within two weeks of launching, they secured us a $100,000 construction project. Two weeks. We'd been relying on word of mouth for years and leaving massive revenue on the table. The lead quality from Meta Ads was significantly better than anything we'd gotten from HomeAdvisor or Angi. Our pipeline has never been this full.”
Heron Lira
Key Metrics
$100K
First Deal Value
14
Days to Pipeline
Without Dancing Chicken
Relied entirely on word of mouth for new projects, which limited growth to whatever referrals happened to come in
Had no system for generating or tracking leads, so potential clients slipped through the cracks regularly
Competing against larger construction firms with dedicated marketing teams and established online presence
With Dancing Chicken
We targeted homeowners actively researching construction projects in their service area with portfolio-style ads showing completed work with cost context. The creative attracted people with real budgets, not tire kickers. We built a lead capture system with automated follow-up so no inquiry sat unanswered, and geo-fenced around competitor project sites and new developments to reach people at the exact moment they were thinking about construction.
