2400%ROI
Radiant Heating — BlueRidge Company
$3K in Spend. $72K in Revenue. First Quarter.
A regional heating installer went from word-of-mouth dependence to 3x revenue by targeting energy-conscious homeowners with precision Meta Ads campaigns.
Results
The numbers behind the rebuild.
3x in 6 MonthsRevenue Growth
The problem
Where the chain was breaking.
Relied entirely on trade shows and print catalogs for lead generation, with no digital marketing presence
Contractors and builders had no way to discover them online, losing deals to competitors with stronger web visibility
Revenue was unpredictable month to month with no consistent pipeline of incoming project inquiries
What we built
The system we put in place.
We built a full-funnel Meta Ads system that put BlueRidge in front of contractors and homeowners actively researching radiant heating. The creative centered on before/after installation shots showing energy savings, which consistently outperformed product-focused ads. We then layered in retargeting to catch people who hit the pricing page but didn't convert, and built lookalike audiences from their best customers to scale without killing lead quality.
“Before Dancing Chicken, we were spending thousands on print catalogs and trade shows hoping for leads. They built us a full Meta Ads funnel that generated a 2400% ROI in the first six months. We went from hoping for referrals to having a pipeline of contractors reaching out to us weekly. Our revenue tripled and we had to bring on two additional warehouse staff to keep up with demand.”Walker Lockhart
Want a chain this tight in your business?
We'll map your funnel end-to-end and show you exactly where the leaks are.