$100K+Total profit generated
Coaching — Coach B Training
$20K Per Webinar: How Coach B Scaled Past Local Coaching Limits
A local volleyball coach turned expertise into a scalable online business, averaging $20K profit per webinar with Meta Ads driving registrations.
Results
The numbers behind the rebuild.
$20KAverage profit per webinar
The problem
Where the chain was breaking.
Revenue was capped by the one-on-one coaching model, trading time directly for money with no path to scale
Local audience was too small to support the premium pricing needed for significant revenue growth
Had never run paid advertising before and was unsure how to transition from organic to paid acquisition
What we built
The system we put in place.
We built a webinar funnel that turned cold Meta traffic into paying students. The targeting reached fitness professionals and aspiring trainers nationwide, removing the local ceiling that had capped Brian's revenue. The ad creative was all testimonials and student results, which established authority before anyone clicked. Then we optimized the registration-to-attendance flow to maximize show rates, because the webinar itself did the selling.
“Going from local one-on-one coaching to generating $20K per webinar completely transformed my business model. Dancing Chicken didn't just run ads, they helped me build a funnel that turned cold traffic into paying students. My audience grew 10x and I'm now reaching people I never could have with just local marketing. It opened up an entirely new revenue stream.”Brian Singh
Want a chain this tight in your business?
We'll map your funnel end-to-end and show you exactly where the leaks are.