340Buyer leads generated
Real Estate — Coastal Realty Partners
340 Buyer Leads at $28 CPL: Coastal Realty's Portal-Free Pipeline
Zillow leads cost $150+ each. Coastal Realty built their own pipeline—340 qualified buyer leads at $28 CPL. Here's how they escaped the portals.
Results
The numbers behind the rebuild.
$28Cost per lead
The problem
Where the chain was breaking.
Zillow and Realtor.com leads were expensive, shared with multiple agents, and had abysmal conversion rates
Real estate advertising required long nurture cycles, making it hard to attribute closed deals back to specific campaigns
Standing out in a market flooded with real estate agents all running similar-looking ads was nearly impossible
What we built
The system we put in place.
We built hyper-local neighborhood campaigns that reached potential sellers before they even thought about listing. Market update content and home value estimation tools generated warm leads who were already curious about what their property was worth. A CRM-integrated nurture system tracked every prospect from first ad click through closed deal, giving clear attribution. Listing promotion campaigns used sold properties as social proof to attract new sellers.
“We closed 12 deals worth over $4.2M in six months directly from Facebook leads, at a fraction of what we were paying Zillow and Realtor.com. The hyper-local neighborhood targeting put us in front of sellers before they even listed. Our agents now fight over these leads because the close rate is 3x higher than any other source.”Jennifer Walsh
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