4xLead volume increase
Home Services — Elite Garage Doors & Gates
4x Lead Volume at $40 CPL: Elite Garage's Phoenix Expansion
Phoenix's garage door market was crowded. Elite Garage Doors found the gaps—and quadrupled lead volume while keeping CPL at $40.
Results
The numbers behind the rebuild.
$40Cost per lead
The problem
Where the chain was breaking.
Phoenix's garage door market was extremely competitive with dozens of companies running ads targeting the same homeowners
Emergency repair customers expected same-day service, meaning leads needed to convert to booked jobs within hours
Seasonal demand spikes during extreme heat months created uneven workload and staffing challenges
What we built
The system we put in place.
We built emergency-response campaigns with "same-day service" messaging that captured homeowners in crisis mode, the highest-intent leads in the market. For planned installations, before/after transformation content generated demand beyond emergencies. Seasonal campaigns promoted insulated doors during Arizona summer heat and curb appeal upgrades during holidays. Call tracking and same-day follow-up automation ensured no lead went cold.
“Quadrupling our leads in Phoenix's competitive garage door market was huge. There are dozens of companies advertising here and standing out felt impossible. Dancing Chicken's creative strategy, emergency response messaging, before-and-after transformations, seasonal offers, cut through the noise. Our crews are now booked solid and we've expanded our service area twice.”Mike Rodriguez
Want a chain this tight in your business?
We'll map your funnel end-to-end and show you exactly where the leaks are.