150%Revenue growth
Landscaping — Evergreen Landscaping
150% Revenue Growth at $18 CPL: Evergreen's Year-Round Landscaping Pipeline
Landscaping dies in winter—unless you build a pipeline that doesn't. Evergreen grew 150% by booking spring projects months in advance.
Results
The numbers behind the rebuild.
$18Cost per lead
The problem
Where the chain was breaking.
Revenue was concentrated in spring and summer months with virtually no income during winter, creating severe cash flow problems
Lead generation was entirely referral-based, which limited growth to whatever word of mouth happened to produce
Competing against both professional landscaping companies and unlicensed crews offering cut-rate pricing
What we built
The system we put in place.
We built a four-season strategy: landscape design in spring, maintenance in summer, cleanup in fall, snow removal and holiday lighting in winter. Portfolio ads featuring premium projects attracted homeowners with bigger budgets, lifting average project value. We targeted affluent neighborhoods based on property value, lot size, and home improvement signals. A pre-booking campaign locked customers in months before peak season, smoothing revenue across the entire year.
“We went from hoping for referrals during spring to maintaining a 6-week project backlog year-round. Best investment we've ever made in this business. The seasonal campaign strategy was perfect, snow removal and holiday lighting in winter, full landscape design in spring and summer. Our average project size increased because the ads attracted homeowners with bigger budgets.”David Patterson
Want a chain this tight in your business?
We'll map your funnel end-to-end and show you exactly where the leaks are.