2.5xReturn on ad spend
HVAC/Solar — Henry Mechanical
2.5x ROAS in the Bay Area: Henry Mechanical's Dual-Service Strategy
Bay Area marketing costs are brutal. Henry Mechanical cracked the code—2.5x ROAS and $50K monthly growth across HVAC and solar services.
Results
The numbers behind the rebuild.
$50KMonthly revenue growth
The problem
Where the chain was breaking.
The Bay Area is one of the most expensive ad markets in the country, making cost-effective lead generation extremely challenging
Competing against HVAC companies with 10x larger marketing budgets and established brand presence throughout the region
Homeowners in the area had high expectations for service quality, making it critical that leads matched the company's premium positioning
What we built
The system we put in place.
We ran tightly geo-targeted campaigns focused on specific Bay Area neighborhoods where the service team could respond fast, avoiding waste in the expensive market. The creative told the family-owned story with real team photos and decades of local experience, something the big national brands couldn't replicate. Each service line, AC, heating, plumbing, electrical, got its own audience and messaging. Maintenance campaigns to past customers built the recurring revenue base.
“Achieving 2.5x ROAS in the Bay Area, one of the most expensive ad markets in the country, proves Meta Ads work when the strategy is right. Our HVAC business competes against companies with 10x our budget, but the targeted campaigns Dancing Chicken built consistently outperform. Lead quality is excellent and our close rate is above industry average.”Dan Henry
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