$180KBookings generated
Event Planning — Luxe Event Planning
$180K in Bookings at $35 CPL: Luxe Events' Year-Round Pipeline
Wedding season is short. Luxe Event Planning built a year-round pipeline by targeting newly engaged couples the moment they change their status.
Results
The numbers behind the rebuild.
$35Cost per lead
The problem
Where the chain was breaking.
Off-season months were devastating for revenue, forcing heavy discounting that devalued the brand and hurt margins
Event planning is an emotional, high-consideration purchase where prospects need significant trust before committing
Competing against both established planners with deep referral networks and independent planners undercutting on price
What we built
The system we put in place.
We built year-round campaigns targeting engaged couples, corporate planners, and milestone celebrations across all seasons, eliminating the off-season entirely. Aspirational content with behind-the-scenes event stories built emotional connection and trust. Seasonal campaigns created demand in traditionally slow months without discounting, protecting brand value. A consultation funnel with portfolio galleries and testimonials warmed prospects before Rachel ever got on the phone.
“We used to scramble for bookings every off-season, discounting our services just to keep the lights on. Dancing Chicken built year-round campaigns that targeted engaged couples, corporate planners, and milestone celebrations across all seasons. Now we have a steady pipeline regardless of the time of year and our average event value increased 40% because we stopped discounting.”Rachel Kim
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