4xQualified lead increase
IT Services — NextGen IT Solutions
4x Qualified B2B Leads at $95 CPL: NextGen's Facebook Breakthrough
IT services and Facebook don't mix—except NextGen quadrupled qualified leads with cybersecurity awareness content that decision-makers actually clicked.
Results
The numbers behind the rebuild.
$95Cost per lead
The problem
Where the chain was breaking.
Previous agency claimed Facebook could not generate B2B leads for IT services, leaving the company with no paid acquisition channel
Decision-makers at small and mid-size businesses were difficult to reach without enterprise-level targeting tools
Long B2B sales cycles meant it was hard to justify ad spend when deals took months to close after initial contact
What we built
The system we put in place.
We built campaigns around business pain points: slow systems, security vulnerabilities, compliance gaps. That messaging attracted business owners who already knew they had a problem, making sales conversations dramatically easier. Educational lead magnets like security audit checklists captured top-of-funnel interest. A progressive 60-90 day retargeting sequence moved prospects from awareness through to sales meeting booking, matching the natural B2B buying cycle.
“We quadrupled our qualified B2B leads from Meta Ads, something our previous agency said was impossible for an IT services company. The key was targeting business owners experiencing tech pain points: slow systems, security concerns, compliance requirements. The leads come in already understanding they need help, which makes our sales conversations so much easier.”Kevin Murphy
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