300%Conversion rate increase
Supplements — Nudora
300% More Conversions: How Landing Page + Meta Ads Fixed Nudora's Funnel
Great ads, terrible landing page. By rebuilding the post-click experience, Nudora tripled conversions and cut bounce rates by 50%.
Results
The numbers behind the rebuild.
50%Bounce rate reduction
The problem
Where the chain was breaking.
Existing landing page was converting at only 2%, meaning 98 out of every 100 ad visitors left without purchasing
High customer acquisition costs made it impossible to scale ad spend profitably
Competing in a crowded DTC probiotics market where every brand claimed similar benefits
What we built
The system we put in place.
We redesigned the landing page with a conversion-optimized layout, stronger trust signals, and a streamlined checkout flow that tripled conversion from 2% to 6%. The ad creative leaned into scientific credibility and real customer stories to cut through the noise in the crowded probiotics market. We ran continuous split tests on headlines, images, and CTAs, and built subscription-focused campaigns that emphasized long-term gut health to maximize lifetime value.
“The new landing page Dancing Chicken built completely changed our conversion economics. We went from a 2% conversion rate to over 6%, tripling our customer acquisition overnight without spending an extra dollar on ads. Combined with the optimized ad creative, our CAC dropped by 40% and we were finally able to scale profitably. It was the turning point for our brand.”Alex Dubois
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