12xReturn on ad spend
Financial Services — Pay Less Funding
12x ROAS at $12 CPL: Pay Less Funding's Compliant Lead Machine
Financial services ads get rejected constantly. Pay Less Funding built a compliant strategy that delivers 12x returns at just $12 per lead.
Results
The numbers behind the rebuild.
$12Cost per lead
The problem
Where the chain was breaking.
Business funding leads were expensive and most applicants did not meet the basic qualification criteria for approval
High volume of unqualified applications wasted the underwriting team's time and inflated operational costs
The business lending space was crowded with aggressive competitors making unrealistic promises to attract applicants
What we built
The system we put in place.
We targeted business owners showing revenue and time-in-business signals that aligned with actual approval criteria, so applicants were pre-qualified before they even applied. The ad creative set realistic expectations about funding amounts and requirements, filtering out unqualified dreamers. A multi-step application form captured revenue, time in business, and credit range upfront. Retargeting caught applicants who started but didn't finish, recovering abandoned applications.
“12x ROAS at $12 per lead completely transformed our business funding operation. The quality of applicants improved dramatically because the targeting filtered for business owners who actually qualified. We went from sifting through unqualified applications to having a pipeline of ready-to-fund businesses. Our funding volume tripled in six months.”Matt Hancock
Want a chain this tight in your business?
We'll map your funnel end-to-end and show you exactly where the leaks are.