85New patients per month
Dental — Pinnacle Dental Group
85 New Patients Monthly at $45 CPL: Pinnacle's Chain-Crushing Strategy
Corporate dental chains had bigger budgets. Pinnacle Dental beat them anyway—85 new patients monthly by playing a different game.
Results
The numbers behind the rebuild.
$45Cost per lead
The problem
Where the chain was breaking.
Patient acquisition relied on Google search and insurance directories, both of which delivered price-sensitive patients seeking basic care
Cosmetic and implant procedures had long consideration cycles, making direct-response advertising challenging
Competing against corporate dental chains with aggressive discount offers and massive advertising presence
What we built
The system we put in place.
We built campaigns targeting patients actively interested in cosmetic dentistry, veneers, and implants using interest and behavior data. Educational content explaining the difference between premium and budget dental work built trust before the first visit and attracted patients willing to invest. A virtual consultation funnel lowered the commitment barrier for high-value procedures. Smile transformation testimonials drove the emotional response that got people to book.
“We went from hoping patients would find us through Google to having a genuine waiting list. The patient quality from Meta Ads is exceptional, these are people actively seeking cosmetic and implant procedures, not just basic cleanings. Our case acceptance rate is above 70% on these leads because the ad creative pre-educates them on the value of premium dental care.”Dr. Sarah Mitchell
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We'll map your funnel end-to-end and show you exactly where the leaks are.