35%Consultation increase
Home Renovation — Random Contracting
35% More Consultations, 25% Lower Costs: Random Contracting's Funnel Fix
Leads weren't the problem—consultations were. By optimizing the lead-to-consultation path, Random Contracting grew 35% while spending 25% less.
Results
The numbers behind the rebuild.
25%Lower lead costs
The problem
Where the chain was breaking.
Relied entirely on yard signs, word of mouth, and repeat customers for lead generation, limiting growth potential
No digital presence meant losing potential customers to competitors who showed up first in online searches
Difficulty reaching homeowners actively planning remodeling projects versus those who were just browsing casually
What we built
The system we put in place.
We built campaigns targeting homeowners in Cartersville and greater Atlanta who were actively engaging with home improvement content. Project showcase ads featuring completed remodels with clear scope and quality context attracted serious buyers, not browsers. A free estimate funnel captured project details upfront so Randy's team showed up prepared, and seasonal campaigns tied to spring renovation and holiday prep maintained year-round demand.
“35% more consultations at 25% lower cost, our project pipeline has never been healthier. As a general contractor in Georgia, we relied heavily on word of mouth and yard signs. Meta Ads opened up a whole new channel of homeowners actively looking for remodeling services. The leads come pre-qualified because they've already seen our work in the ads.”Randy Mitchell
Want a chain this tight in your business?
We'll map your funnel end-to-end and show you exactly where the leaks are.