$10Cost per lead
Auto Detailing — Roman's Tint & Detail
247% More Leads at $10 Each: Roman's Tint Local Domination
Stuck at the same lead volume for years. With targeted Facebook Ads for premium tinting, Roman's nearly tripled monthly leads at $10 CPL.
Results
The numbers behind the rebuild.
247%Increase in monthly leads
The problem
Where the chain was breaking.
Believed the local market was fully saturated and there were no more customers to reach in the area
Previous ad attempts had underperformed, creating skepticism about whether digital marketing could work for a tint shop
Schedule had consistent gaps that were difficult to fill, especially midweek and during off-peak seasons
What we built
The system we put in place.
We found the audiences Roman thought didn't exist: new car buyers, used car purchasers, and fleet owners who had never been targeted by a tint shop. The creative was scroll-stopping before/after shots that made the visual difference of professional tint undeniable. We built day-of-week optimized campaigns with midweek specials to fill scheduling gaps, and added seasonal messaging around summer sun protection and winter glare reduction to keep demand steady year-round.
“247% more leads in a market where I thought we'd already tapped out. I was convinced our local area was saturated, turns out we were just reaching the wrong people. Dancing Chicken found audiences I never would have targeted and the creative they built stopped people mid-scroll. We went from struggling to fill our schedule to having a two-week wait list.”Martin Roman
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