Shiptronics
From Regional Player to #1 Seakeeper Dealer in America: Shiptronics' Rise
“They didn't just run ads, they made us the #1 ranked Seakeeper Ride dealer in the entire United States. Our marine electronics business went from local to national. The campaigns they built positioned us as the premium choice, and boat owners started flying in from other states for our installations. Revenue is on track for $10M annually.”
Scott Fawcett
Key Metrics
#1
Seakeeper dealer ranking
$10M
Annual revenue target
Without Dancing Chicken
Marine electronics is an extremely niche market, making it difficult to reach enough boat owners to sustain growth
High-ticket installations meant long sales cycles where prospects needed months of nurturing before committing
Competing against national marine service chains with established brand recognition and dealer networks
With Dancing Chicken
We went nationwide, building awareness campaigns that reached boat owners, captains, and marine professionals through interest and behavior targeting. The breakthrough was video content showing Seakeeper stabilization technology in real ocean conditions, which generated massive engagement. We created dealer-focused campaigns that positioned Shiptronics as the premium installation partner, then built long-cycle nurture sequences designed for the 3-6 month buying window that high-ticket marine installs require.
