SurgeTrader
$100K in One Weekend: How SurgeTrader Monetized 87K Email Subscribers
“We'd tried email-only promotions with mediocre results, maybe 2-3% conversion on a good day. Adding Facebook retargeting through Dancing Chicken completely changed the game. Our funded trader program saw a 400% increase in sign-ups during campaign periods. The ROI was undeniable and we scaled our ad spend 5x because the numbers just kept working.”
James Thorpe
Key Metrics
$100K
Revenue from one campaign
87K
Email subscribers engaged
Without Dancing Chicken
Their email subscriber list was showing signs of fatigue, with open rates declining and promotions generating diminishing returns
The majority of funded trader program purchases happened on weekends, creating a narrow conversion window
The prop trading space was becoming increasingly crowded with competitors offering similar challenge programs
With Dancing Chicken
We built custom audiences from their email list and hit subscribers with coordinated Facebook retargeting, creating a second touchpoint that reactivated fatigued contacts. The campaigns ran on a weekend-heavy schedule with countdown timers and limited-availability messaging to match their buying window. We synchronized the email and Facebook sequences so prospects saw consistent messaging across both channels, and excluded recent purchasers to avoid wasting a single dollar.
