$100KRevenue from one campaign
Prop Trading — SurgeTrader
$100K in One Weekend: How SurgeTrader Monetized 87K Email Subscribers
By layering Facebook retargeting on their email list during a weekend when traders were off-market, SurgeTrader generated $100K in 48 hours.
Results
The numbers behind the rebuild.
87KEmail subscribers engaged
The problem
Where the chain was breaking.
Their email subscriber list was showing signs of fatigue, with open rates declining and promotions generating diminishing returns
The majority of funded trader program purchases happened on weekends, creating a narrow conversion window
The prop trading space was becoming increasingly crowded with competitors offering similar challenge programs
What we built
The system we put in place.
We built custom audiences from their email list and hit subscribers with coordinated Facebook retargeting, creating a second touchpoint that reactivated fatigued contacts. The campaigns ran on a weekend-heavy schedule with countdown timers and limited-availability messaging to match their buying window. We synchronized the email and Facebook sequences so prospects saw consistent messaging across both channels, and excluded recent purchasers to avoid wasting a single dollar.
“We'd tried email-only promotions with mediocre results, maybe 2-3% conversion on a good day. Adding Facebook retargeting through Dancing Chicken completely changed the game. Our funded trader program saw a 400% increase in sign-ups during campaign periods. The ROI was undeniable and we scaled our ad spend 5x because the numbers just kept working.”James Thorpe
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