Wood Quality
$33 Leads That Actually Convert: Wood Quality's Remodeling Lead System
“The quality of leads improved dramatically while the cost dropped, that's a combination I didn't think was possible. We went from getting random inquiries to attracting serious buyers who were ready to invest in premium woodwork. Our close rate went from 15% to over 40% because the targeting was so precise. Revenue is up significantly and our margins improved too.”
David Chen
Key Metrics
$33
Cost per lead
40%
Lead quality improvement
Without Dancing Chicken
Incoming leads were mostly low-budget inquiries that rarely converted into profitable custom woodwork projects
No targeting strategy meant ads were reaching everyone, including people who could not afford premium services
Close rate was around 15% because leads came in with no understanding of what quality craftsmanship actually costs
With Dancing Chicken
We rebuilt targeting from scratch, focusing on homeowners in high-income zip codes with interests in luxury interiors and home renovation. The creative showed finished projects with subtle price anchoring so prospects self-selected on budget before inquiring. We added a lead form that captured project scope and budget range upfront, then launched remarketing campaigns with detailed project galleries and client testimonials to convert window shoppers into booked consultations.
